Granada CF has been at the center of the evolution of sports sponsorships in Spain, particularly regarding betting. Since the implementation of the new Gambling Law in 2020, football clubs, including Granada CF, have had to adapt to an environment where sponsorships from betting houses are no longer viable. Before this regulation, the club had significant sponsors like Winamax, which appeared on their jersey. However, following the ban, Granada CF has sought new partnerships in more sustainable sectors with a local focus. Instead of relying on betting, the club has established collaborations with renewable energy companies and educational platforms, reflecting a shift in sponsorship strategy. This change not only affects Granada CF but also marks a trend in Spanish football towards a more responsible model aligned with the community. As the club moves forward, it will be interesting to see how these new partnerships impact their performance and relationship with fans.